Senior Product Marketing Manager, Information Governance

Waterloo South, ONTARIO | 27 days

Job Summary

Waterloo South
OpenText

Job Description


The opportunity:

This Product Marketing (PMK) role will support the Information Governance solution offerings within the Content Services team at OpenText (formerly called Enterprise Content Management). The role involves direct PMK responsibility for InfoArchive and File Intelligence - plus working with colleagues to champion initiatives and messaging that span OpenText’s various Information Governance solutions. The successful candidate will interact with his/her counterparts in product marketing, program management, product management, industry marketing, and other teams as well as with the sales force. This is a global role with responsibility to recognize and adapt strategies and messages for different regions.

You are great at:

• Working with sales, marketing and partner/channel organization to support product positioning, messaging, and pricing needs to ensure overall sales channel readiness through sales enablement and partner enablement activities

• Developing marketing materials for your product portfolio (i.e. slide decks, brochures, case studies, video, etc.) by working with internal and external team members to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs

• Showing thought leaderships regarding Information Governance and promoting valuable insights, ‘how to- articles etc. via blogging and social media participation

• Planning the launch of new products and releases - and working with colleagues in the implementation of the plan

• Working with Field and Partner Marketing to execute on and track success of the lead generation campaigns

• Working with PR and Analyst relations on press releases, articles, analyst webinars and acting as a spokesperson for various aspects of product-related messaging, both in print and in person at live events

What it takes:

• Experience in enterprise software, preferably with a focus on Archiving or Information Governance solutions (e.g. records management)

• At least 8 years of professional experience with at least 3 years in a Product Marketing or Product Management function

• Aptitude for technology and the ability to connect technical concepts with customer value

• Conversant in go-to-market methodologies

• Great interpersonal skills, demonstrated ability to forge trusting relationships across a diverse team

• Skilled in leading presentations and discussions with business, technical, and sales stakeholders

• Excellent verbal and written communication skills, strong content marketer

• Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality


At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer. We hire the best talent regardless of sex, national origin, disability or race. If you require accommodation at any time during the recruitment process please email accommodationrequests@opentext.com.


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