Product Marketing Manager - Mobile Devices

Central Toronto Roselawn, ONTARIO | 4 months
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Job Summary

$90,167 Average salary of similar jobs | Check Salary...

Job Description

Product Marketing Manager - Mobile Devices - MAR05025-19


Build world-class go-to-market strategies for the latest and greatest smartphones

Business Unit Spotlight:


You will be part of the Mobile Devices team, a results-oriented, learning-based organization that puts customers at the forefront of our product strategies. At Mobile Devices, our fun-loving attitude and our ability to rally behind one another allows our team to challenge the status quo, stand for and accomplish exceptional things that propel TELUS forward while evolving both professionally and personally along the way. We are a dynamic, fun team of tech enthusiasts who love to learn, stay on top of industry news and trends and share out to the broader team.


Here’s the impact you’ll make and what we’ll accomplish together


As the Product Marketing Manager for Mobile Devices you will develop, lead, and execute the go-to-market strategy and post-launch marketing programs for smartphones from OEMs such as Apple, Samsung, Google and Huawei. TELUS views smartphone launches as major marketing events that drive forward our strategic priorities and you will be at the forefront of these launches. You will build an integrated 4P marketing plan for launch and sustain periods with robust ATL and BTL marketing tactics. And, you will rally a diverse set of stakeholders to accomplish big, audacious marketing goals to establish TELUS as the destination for the latest tech.

  • Marketing strategy and planning (65%)
    • Lead and develop the marketing strategy for product launches
    • Jointly architect agency briefs for major launch and sustain marketing campaigns
    • Collaborate with OEMs to define value proposition and key selling points for products
    • Develop and implement post-launch marketing programs and ad-hoc projects that drive sustained awareness, consideration and purchase intent
  • Project management and execution (35%)
    • Lead go-to-market by collaborating with key stakeholders across product, marcomm, channel, customer experience and digital teams
    • Break down barriers, question norms and drive cross functional alignment on difficult problems
    • Define key success metrics for product launches, conduct post-mortems and take action to drive desired targets
    • Cultivate strong relationships with external OEMs partners to develop and implement co-marketing strategies
  • Reporting Relationship
    • You report directly to the Manager, Device Partnerships & Marketing who is supported by the Head of Product
    • You will be part of a 6 person team, but will partner with 20+ team members across other functions and numerous external partners as part of your day-to-day work



What YOU Bring:

  • You have a customer-oriented, data driven approach to marketing
  • You are results oriented and a go-getter, who likes to challenge established norms, and are willing to hustle to get stuff done often under tight timelines
  • You are organized and a natural collaborator who can garner the respect and support of large cross functional teams

  • Bachelor's degree or similar post-secondary degree
  • 2-5 years’ work experience
  • Deep marketing acumen throughout the marketing funnel both post and pre-launch of products
  • Strong presentation abilities and comfort interacting with all levels of the organization, as well as external business partners

What YOU Get:

  •  Opportunity to progress your career, and be at the forefront of a major TELUS marketing priority - smartphones!
  • Opportunity to progress your career, and be at the forefront of a major TELUS marketing priority - smartphones!
  • Learn best-practices from world-class marketing organizations such Apple, Samsung and Google
  • Empowerment to explore and introduce unique and creative marketing solutions
  • Frequently present marketing plans to senior leaders to expand your network and develop your personal brand
  • Access to the latest technology before it launches
  • As a geographically diverse team, we offer flexible work styles and leverage technology to stay connected as a team (Google Suite, telepresence, video conferencing)
  • The usual TELUS stuff: great pay, profit sharing bonus, stock purchase plan, dedication to team engagement; career development and after-hour educational assistance, flexible benefit plan with many innovative options and programs, DC Pension, and more!
Who is TELUS?
We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV™. We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.
Everyone belongs at TELUS. It doesn’t matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.
Do you share our passion?
At TELUS, you create future friendly® possibilities.
At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

Primary Location
: CA-ON-Toronto

: Full-time

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