Digital Marketing Coordinator

about 1 month

Job Summary


$86,533 Average salary of similar jobs | Check Salary...

Job Description

Job Posting
30903  
Vancouver - Point Grey Campus
Management&Professional (AAPS)
Marketing & Sales
Marketing & Sales, Level A
Digital Marketing Coordinator
UBC Extended Learning
$52,103.00 - $75,055.00 (Annual)
Full-Time
Yes
2018/10/15
Budget Funded
2018/09/16 1

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Guiding principle:  "Midpoint" of the hiring salary range means the individual possesses full job knowledge, qualifications and experience.
 
Job Summary
UBC Extended Learning (ExL) brings UBC excellence in academics, teaching, and research to UBC communities through flexible, innovative, and accessible learning opportunities. ExL welcomes thousands of learners from all over the world annually, and supports UBC faculties to create and deliver programming that meets the career and personal needs of UBC communities while strengthening UBC's contribution to society, industry, and government.
This role is responsible for the creation and ongoing management of social media accounts for UBC Extended Learning as well as the coordination of various digital advertising projects. The Digital Marketing Coordinator is responsible for the maintenance of social media accounts, the production of branded content and updates, social media monitoring, and ensuring synergy and linkages between the Extended Learning website and other social media groups and communities (both internal and external).
This position is also involved with the paid digital marketing activities of UBC Extended Learning (ExL), implementing and managing the unit's paid campaigns and is responsible for the ongoing monitoring and optimization of these activities.
With a sound knowledge of digital and social media principles and community building, this role supports the use of digital media to drive the unit's business and communication goals.
Organizational Status
This position reports to the Manager, Digital Marketing and Analytics and works closely with other staff within UBC Extended Learning.
Work Performed
Social Media:
- Co-ordinates UBC Extended Learning's social media presence, and develops social media communication strategies as needed.
- Implements social media tactics that support social media goals and objectives based on social media strategy.
- Liaises with internal and external content creators (i.e. faculty, instructors, students, alumni, staff, agency/creative firm, and writers) to write, edit and facilitate production of social media marketing and communications materials, while working closely with the marketing team to ensure consistency with the brand identity and graphic standards.
- Responsible for day-to-day execution of social media updates, management of social media organic and paid campaigns.
- Ensures appropriate analytics are tracked and reported on for all social campaigns.
- Updates and maintains branded content on social media sites (Facebook, YouTube, LinkedIn etc.) to keep content current/relevant.
- Creates and maintains social media calendars and is responsible for content across all channels. Posts schedules across all media channels.
- Maintains accounts across social media platforms by promoting and sharing content, increasing our follower base, engaging our audience, generating dialogue and building relationships.
-Monitors comments and user-generated content. Escalates issues and provide feedback on community happenings.
- Develops social media relations programs, and engages key influencers.
- Stays up to date on new trends in social media and provides ongoing recommendations for new social initiatives and tactics to deliver on social media strategic objectives and goals.
- Works with the Manager, Digital Marketing and Analytics to develop metrics and dashboards, and measures ROI for participation in social media sites and for integrating user generated content into branded websites.
- Provides on-going recommendations and optimizations to social media content.
- Responsible for miscellaneous online and digital productions, and other duties/ projects as needed.
- Coordinates meetings and briefings to facilitate marketing and communications planning between departments and key stakeholders.
- Participates in the UBC Social Media Working Group.
Digital Advertising:
- Execution of digital advertising campaigns on platforms such as Google AdWords or Facebook ensuring that best practices and processes are followed
- Perform ongoing campaign management: daily monitoring and updates, weekly assessment and optimization
- Review campaigns and reports provided by agencies for campaigns they manage and direct recommendations for improvement
- Works alongside external digital advertising agencies working on UBC Extended Learning and UBC Career and Personal Education (CPE) marketing campaigns to provide them with assets for the campaigns they manage.
Other:
- Carries out related duties as required, in keeping with the qualifications of the position and the requirements of the job.
Supervision Received
This position reports to the Manager, Digital Marketing and Analytics and works closely with other staff within UBC Extended Learning.
Supervision Given
This position provides supervision of Extended Learning staff as it relates to social media.
Consequence of Error/Judgement
Decision-making is based on a thorough knowledge of the policies and procedures of the Marketing unit. The role exercises initiative and judgment in establishing priorities and carrying tasks through to completion, and must demonstrate tact and discretion.
The position has dealings with staff, faculty, instructors and students within ExL and UBC, as well as numerous external audiences. Error in the performance of duties or in the exercise of discretion may result in significant damage to the unit's reputation.
Qualifications
Diploma in Marketing.  Diploma in a relevant discipline. Prefer Digital Media, Marketing, Communications, Journalism, English or related field.  Minimum of one year experience or the equivalent combination of education and experience.  Prefer online experience in a marketing and communications capacity.  - Demonstrated experience in social media content development and community management.
- Strong project management skills and a proven track record in coordinating marketing and projects with multiple stakeholders.
- Strong knowledge of digital advertising platforms such as Google Adwords, Facebook or LinkedIn. Certification in Adwords, Facebook, etc, a strong asset.
- Knowledge of digital analytics tools, particularly Google Analytics, Facebook Insights and Ad manager and YouTube analytics.
- Experience with MS Office Suite, including a superior knowledge level of Excel. Excellent written and verbal communication skills.
- Demonstrated ability to keep abreast of technology developments and marketing trends in relevant areas.
- Experience working within a complex organizational structure; and understanding of the academic and public sector environment is a strong asset.
- Ability to work effectively and collaboratively within a team environment.
- Exceptional service orientation and interpersonal skills.
- Comfortable working within a rapidly changing environment and encouraging change in partners and stakeholders through relationship building, trust and influence.
- Ability to juggle multiple priorities and deadlines in a fast-paced work environment.
- Ability to work with changing priorities and an atmosphere of ambiguity
- Ability to work outside of regular hours as required.
- Personal attributes: Good listener and collaborator, consistently strives for excellence, a creative problem solver, a storyteller, resourceful, authentic and transparent.
.
Equity and diversity are essential to academic excellence.  An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged.  We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.

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